Jul 31, 2012

Human Media > Texty Tweets: Does Your Business Know the Difference?

The New Human Media Movement via Google Plus Hangouts  

Text Engagement = Superficially Social
Social Media of yesterday is text based engagement that happens on Twitter, Facebook, Google Plus or any other social platform where you essential chat with someone's avatar.

A customer leaves a text comment on a post and the business replies later via text. The business interacts with an account and a profile picture but it doesn't interact with the actual living, breathing customer in real time.

Social Media has its origins in text based, he said....then wait for it.......................she said.... engagement.  But thanks to group webcam chat and platforms like Google Plus Hangouts that are embedded in a social network, the future of social media is becoming more human.  No longer do businesses have to chat with customers' avatars.  They can talk to nine of them at once in real time... in a Hangout.

Human Media is real time face to face interactivity.  It's seeing your customers blink.  Seeing their body language.  Seeing their facial expressions and body language when you communicate with them in real time.  

Social Media communication is superficial.  It's not face to face and is delayed by the amount of time it takes to type your post.  

New Father Shares his 4 month old in a Hangout
Human Media is real time conversation. It's a deeper level of connection that supersedes any text based social media post whereby the customer gets the opportunity to meet and talk with someone they do business with.  

Social Media Texting is a Virtual Handshake.   

Human Media is a Virtual Hug

Much has been written over the years about how the rise of a digital world has contributed to fewer "social interactions" with people.  But this media disruption of Hangouts... is a human eruption that's increasing the amount of time people spend face to face on social networks. Isra Garcia calls human interaction the "unifying net" between business and the social web.  

"Businesses should not follow a Social Business model, but adapt to the Human Business one. Nowadays, brands/businesses/companies try their best to transfer everything to the online. But throughout this process they forget what’s most important: to also transfer their identity and culture and do it in the most humane way possible – not social." 

So if you had your choice, would you like to text your customers about your product?  Or would you like to talk to them?  

Next month, I'll start a new endeavor using Human Media via Hangouts to create a virtual front porch for our nation's veterans.  I'd like to connect with you in a Hangout.  Plus 1 the Veterans United page and add it to your circles so we can share together the value of a human connection. By all means, don't just chat with my avatar.

If anyone deserves virtual hugs as opposed to handshakes.... it's our nation's veterans.  


To chat with my avatar:   @sarahmidMO   www.facebook.com/SarahMidMO


  1. So glad you shared this blog post because it hits on a important topic that social media needs to have a human interaction in order to be effective. Love the "Virtual Hug" that Human Media brings to hangouts and you are the master of that. :)

  2. Social Media has its origins in text based.It is best way to share our idea to other our friends circle.

  3. Hello,
    This is a very beautiful blog and very nice blog post.. we want come back on this blog.... Thanks

  4. Sarah is spot on with her assessment. So many organizations have lost track of the fact the "social" in social media is about people. Real people with families, friends, passions, interests, hobbies, pain and loss, joy and exuberance. They have feelings and sentiments that matter - a lot! They aren't just consumers, customers or your "target audience" - they are people whose needs should be embraced with empathy and compassion. Sarah Hill leads by example in her Google+ Hangouts; which are exemplary!

  5. They can talk to nine of them at once in real time.

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