|Text Engagement = Superficially Social|
A customer leaves a text comment on a post and the business replies later via text. The business interacts with an account and a profile picture but it doesn't interact with the actual living, breathing customer in real time.
Social Media has its origins in text based, he said....then wait for it.......................she said.... engagement. But thanks to group webcam chat and platforms like Google Plus Hangouts that are embedded in a social network, the future of social media is becoming more human. No longer do businesses have to chat with customers' avatars. They can talk to nine of them at once in real time... in a Hangout.
|New Father Shares his 4 month old in a Hangout|