Oct 10, 2013

See-Commerce: 5 Ways to Open the Eyes of Your Business

Since I first experienced a Google+ Hangout more than two years ago behind the scenes of a TV newscast, I've been geeking out about how Human Media (social media + live video) could one day become a powerful attraction tool for businesses, journalists and consumers. Now it seems what I call "See Commerce" is starting to be in Vogue, at least to the Council of Fashion Designers of America. Recently, Designer Rebecca Minkoff used Google+ as her runway and allowed the audience to shop for items displayed adjacent to a Hangout. Watch this experience of products being served next to live video:  Shop the Hangout 


"Shop the Hangout" with Rebecca Minkoff on Google+
Sarah, I'm not in the fashion industry.  Why should my shop pay attention to this?

1. See-Commerce has the potential to simulate a bricks & mortar storefront for your online business.

2. Studies like this one from the Scientific American show eye contact reduces hostilities online. (Human Media allows you to form deeper relationships with your customers reducing the likelihood of transactional one night stands.)

Jun 2, 2013

Glass Cast: A Broadcaster's View of Google Glass


As I walked up the stairs to pickup my Glass at Chelsea Market in New York, I kept looking at my mobile phone like a girlfriend looks at her boyfriend right before she breaks up with him.  Would Glass mean the beginning of the end for my handheld device? I was about to test drive the Model T of wearable computers and couldn't help but wonder what would happen to my horse.

A receptionist showed me to my seat in a loft that looked like a swanky LensCrafters and asked me to choose the color of my device.  I chose "Shale" (Gray) as I wanted it to be more neutral on my face so it wouldn't be too much of a distraction during our broadcasts on the Veterans United Network. 

Jan 1, 2013

Let Your Webcams Do the Walking: 7 Ways Business Can Use Hangouts in 2013

2013 should be the year you let your webcam do the walking..........
You've heard about the free mini TV station in the middle of a social network that allows you to broadcast to your customers. You've been meaning to host a +Google+  Hangout to develop a closer relationship with your audience.  What are you waiting for?  Here are 7 ways your business can use Hangouts On Air.

 Virtual Career Fair
1.  Free Broadcast Tower:  You don't have to be a TV station anymore to broadcast to your customers. Using free digital tools businesses not only have a broadcast tower on YouTube, they have a free production suite with multiple cameras embedded in a social network. Combine the ability to broadcast with the +Google+  crowd sourcing tool and every company is a media company regardless of whether you have call letters.  How will you use your free broadcast tower in 2013?

2.  Find New Customers:  In my opinion, it's not just the technology of group video chat that's unique but the webcam yellow pages to which that technology is attached.  Unlike Skype, Hangouts are embedded within a place where people are going for search and social. Google+ is like a global phone book now categorized by interests.  +Cliff Roth calls it a Virtual Trade Show and with the new addition of Google+ Communities, people now have a map to the booths on the showroom floor. You have your Veterans Community, your Broadcasters Community and your Real Estate Community.  You have the ability to find people who are interested in your product or service and develop a face to face relationship with them via Hangouts.  Realtors like +Carra Riley are now are even experimenting with hosting Virtual Open Houses via Hangouts. Hangouts are leading to a global de-spatialization of products and services. We are reducing the physical space between us and increasing our customer base.  Much like our fingers did with the yellow pages in the 70's, now our webcams can do the walking....