Apr 14, 2015

Cardboard Journalism: Creating Video Content for a Cardboard Box

I'm a relentless practical joker. When I ask my fellow content creators to watch a movie on my new "cardboard box", they think I'm up to something. In reality, this piece of cardboard is a compelling new "screen", one that can turn your mobile phone into a virtual reality portal where the audio and video surround the viewer. No kidding!
World War II Veteran Using Google Cardboard

With U_News, our interactive newscast that used live group video, I couldn't help but think the media business was reaching the limits of telepresence or what I call "Human Media", media of the senses that simulates living, breathing interactions. How could it get any more life-like than being able to read the news and see your audience's facial expressions in real time? Then along comes devices that easily play Stereoscopic 3D video in a compelling way. #humanmedia is now even more human. Head Mounted Displays (HMDs) and even boxes like Google Cardboard transport you to a place where in the words of Mogul Peter Gruber at #NAB2015, you are "a participant and not a passenger." Recently, I gave a World War II veteran his first VR experience and watched his reaction. It was as if he didn't just view the video, he felt it.

In the words of many in VR, we are at the Lascaux Cave stage of an entirely new form of Storytelling. Arthur Van Hoff, CEO of Jaunt VR, says our "brains are now virtual reality machines." According to Hoff, video rendering in VR is 20-1 like back in the film days. No longer do we have to rely on a frame to direct a viewer's attention, the story is all around us. To get an idea of the kind of 360 Storytelling VR requires, check out the editing software Cosmo Scharf and his crew at Visionary VR have cooked up. Makes my Avid Media Composer look like a Tinker Toy. What challenges are you facing telling VR stories?






Apr 3, 2015

Miss SXSW Interactive? My Recap Beyond the Keynotes

Flying cars, Un-Advertising, Selfie Drones and one very large Dog. Be sure to watch the canine tackle at the end of this Day 1 recap of SXSW Interactive.


Day 2 Recap of #SXSW2015: Meerkat and more. . .


Day 3 Recap of #SXSW2015: Emotion Arcades and more. . . 



The best part of #SXSW is the people who share your love of social, video and new. If I didn't get to #HIRL (Hangout In Real Life) with you, let's #HIP (Hangout in Person) next year!

Mizzou Mafia

Geek & Geekette

Thinking Partners





Feb 16, 2015

5 Reasons to Teach Customers to Dial the Video Phone


"This 'telephone' has too many shortcomings to be seriously considered as a means of communication." -- Western Union internal memo, 1876 
Photo Courtesy: http://thisanalogearth.com/tag/video-phones/


Just as Western Union failed to embrace the power of the telephone, I wonder if business has yet to fully embrace the power of the video phone.


Screen Shot 2015-01-06 at 2.44.32 PM.png
Brand Without Video Calling
Can you SEE me now? Sadly for many customers calling businesses, the answer is no. Right now, your customers have the ability to video call your business. But most businesses don't know how to answer the video phone, so this is what the customer sees: a black screen. Here are 5 reasons why your brand might want to learn to dial and answer the video phone. 
1. One-Click Video Calling is upon us. WebRTC (Web Real Time Communications) is making B2C video calls easier. Think telephone communication without a carrier. Callers no longer have to download a plugin or an app to join a video call. WebRTC communications whether it be voice, video or text are now in-browser based and portable between devices.  

Feb 1, 2015

True Story of a Civilian Who Stopped to Help a Combat Veteran

In the last 24 hours, 22 veterans took their own lives. Justin Coil could have been one of them. How many times have you passed a seemingly homeless person with a cardboard sign and not stopped to help? I do that more often than I should. Perhaps, we're in a hurry. Perhaps, we swerved into the other lane at the intersection because we didn't want to make eye contact with the person on the side of the road. "He's just going to take the money you give him and buy beer," we irrationally reason. Sadly, that's some of our self-talk as our vehicles - that probably have enough spare change in the consoles to feed an entire family - inch closer to the words written in black Sharpie. "Homeless: Need Help." But what if that person honestly needed help and our stereotype of them meant their family would go hungry? What transpired last year in a minivan at a Columbia, MO intersection makes me think twice about passing by the people holding cardboard signs. In fact, there's a new way we can attempt to help all of them with something far more valuable than just our pocket change.

Oct 10, 2014

Human Media & See-Commerce Explained

What's the difference between Human Media and regular Social Media?
Why do Brands need to become Broadcasters?
Check out my chat with +Mia Voss about the value of human relationships.


          

Here's the new animal that is social media + e-commerce + broadcasting.


For more information on how we're using Human Media to connect with veterans, please visit https://plus.google.com/+VeteransUnited/.
How are you using Hangouts?  Leave your answers in the comments section below.